Established in 1996 by the UK’s Sportingbet plc, is one of the oldest and largest online sportsbooks on the internet. A leader and trendsetter in the online sportsbook industry, has been named the Best US Sports Book by eGaming Review, not just once, but twice.

As early as 1999,’s odds were featured on ESPN, with more fame to come when began sponsoring the American Le Mans Series (ALMS). In 2004 Brooke Burke became’s first celebrity spokesperson, followed by Nikki Cox in 2006. became the first online sportsbook to provide live video on its website in 2007, with Brooke Burke and Nikki Cox giving viewers useful tips and updates in the world of sports.

Though the site is now owned by Domain Holdings Limited, and regulated by the Antigua Directorate of Offshore Gaming, little has changed at, including the team who manages the daily operations of the online sports book, and the fact that continues to accept members and wagers from the United States.  However, several new features have been added to expand the functionality of the site, including a mobile version for cell phones and other hand held devices. also features video tutorials to help newcomers with the sign-up process, as well as deposits, withdrawals, an explanations of how various betting options work.

Sports Bets Offered facilitates wagers on all major sporting events, such as NFL and NBA games, baseball, tennis, golf, hockey, soccer, MMA, boxing, auto racing and horses. Members can also bet on exotic competitions such as Miss USA, Dancing with the Stars, American Idol, and the outcome of political elections. Bonus and Promotions

A sign-up bonus of 10% of the first deposit is offered to new members at, up to $100. In order to meet the rollover requirements of the bonus, members will need to wager at least 20 times the amount of the bonus within 30 days of accepting the bonus agreement, else the bonus will expire. also offers reload bonuses and referral bonuses with similar terms.

Most of the promotions at are seasonal, in keeping with the nature of the sporting events that the promotions are related to. Past promotions have included such perks as improved odds on specific days for select competitions, and double winnings on featured events that meet certain odds and betting option requirements. Support

Providing round the clock customer service to members, is equipped with numerous contact options. Perhaps the easiest way to resolve an issue, the Live Chat function is available 24 hours a day, 7 days a week through the website. Members in North America can reach customer support at via a toll free phone number, and an international telephone number is provided for members in the rest of the world. also strives to ensure that all email inquiries receive a prompt reply of no later than two hours from the time it was sent, no matter what the time of day. Banking provides the following deposit options for members: Visa, MasterCard, NETeller, Moneybookers, UseMyWallet, EcoCard, and bank wire transfer. Withdrawals can be made via: NETeller, Moneybookers, UseMyWallet, bank wire transfer, and Cashier’s Check.